Étiquette : tracking (Page 13 of 16)

« We’re constantly uncovering new habits in our streaming intelligence to teach us more about how people stream — we call it Understanding People Through Music ».

Source : Spotify.me

« Apps like Uber and Waze have been criticized for forcing users to grant them full access to a phone’s location status even when the app is not being used in order to operate. As we wrote last year, that raises the potential for them to quietly collect background information on users, even though Uber, for one, has played that suggestion down. Those days will soon be over for many users thanks to a new setting in iOS 11 that introduces the “While Using The App” location setting for all apps ».

Source : iOS 11 stops apps like Uber and Waze from accessing user location data at all times | TechCrunch

ultrasonic ad beacons

« The beacons are frequencies from 18kHz to 20kHz, a range that is inaudible to most humans but can be reliably detected by most phone microphones. By embedding them into audio, marketers can track the whereabouts of shoppers as they move throughout a large department store.
The tracking can also be used for purposes that are decidedly less ethical. Advertisers, for example, may use the beacons with no disclosure at all to measure how often a particular TV ad is viewed. The technology can also be covertly used to perform cross-device tracking that allows marketers to tie a single person to the multiple media devices she uses. The researchers said the beacons could similarly be used to identify people using the Tor anonymity service ».

Source : More Android phones than ever are covertly listening for inaudible sounds in ads | Ars Technica

Facebook helped advertisers target teens who feel “worthless”

« Facebook executives promote advertising campaigns that exploit Facebook users’ emotional states—and how these are aimed at users as young as 14 years old. According to the report, the selling point of this 2017 document is that Facebook’s algorithms can determine, and allow advertisers to pinpoint, « moments when young people need a confidence boost. » If that phrase isn’t clear enough, Facebook’s document offers a litany of teen emotional states that the company claims it can estimate based on how teens use ».

Source : Facebook helped advertisers target teens who feel “worthless” | Ars Technica

Project Baseline

« The first initiative of Project Baseline is a study led by Verily, Duke University School of Medicine, Stanford Medicine, and Google. We are seeking around 10,000 people to represent different ages, backgrounds, and medical histories on behalf of humanity over four years. Starting in the US, if you are at least 18 years old ».

Source : Project Baseline

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