Étiquette : google (Page 4 of 34)

Google charts a course towards a more privacy-first web

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“Advances in aggregation, anonymization, on-device processing and other privacy-preserving technologies offer a clear path to replacing individual identifiers. In fact, our latest tests of FLoC show one way to effectively take third-party cookies out of the advertising equation and instead hide individuals within large crowds of people with common interests. Chrome intends to make FLoC-based cohorts available for public testing through origin trials with its next release this month, and we expect to begin testing FLoC-based cohorts with advertisers in Google Ads in Q2. Chrome also will offer the first iteration of new user controls in April and will expand on these controls in future releases, as more proposals reach the origin trial stage, and they receive more feedback from end users and the industry. This points to a future where there is no need to sacrifice relevant advertising and monetization in order to deliver a private and secure experience. ”

Source : Google charts a course towards a more privacy-first web

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“Sadly, despite the team’s groundbreaking technical achievements over the last 9 years — doing many things previously thought impossible, like precisely navigating balloons in the stratosphere, creating a mesh network in the sky, or developing balloons that can withstand the harsh conditions of the stratosphere for more than a year — the road to commercial viability has proven much longer and riskier than hoped. So we’ve made the difficult decision to close down Loon. In the coming months, we’ll begin winding down operations and it will no longer be an Other Bet within Alphabet.”

Source : Loon’s final flight. Loon’s time as an Other Bet is coming… | by Astro Teller | Jan, 2021 | X, the moonshot factory

As Predicted, Google’s Search Preference Menu Eliminates DuckDuckGo

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“The central problem with Google’s search preference menu is that it is a pay-to-play auction in which only the highest bidders are on the menu. This auction format incentivizes bidders to bid what they can expect to profit per user selection. The long-term result is that the participating Google alternatives must give most of their preference menu profits to Google! Google’s auction further incentivizes search engines to be worse on privacy, to increase ads, and to not donate to good causes, because, if they do those things, then they could afford to bid higher. ”

Source : As Predicted, Google’s Search Preference Menu Eliminates DuckDuckGo

Google AI Blog: Portrait Light: Enhancing Portrait Lighting with Machine Learning

“Professional portrait photographers are able to create compelling photographs by using specialized equipment, such as off-camera flashes and reflectors, and expert knowledge to capture just the right illumination of their subjects. In order to allow users to better emulate professional-looking portraits, we recently released Portrait Light, a new post-capture feature for the Pixel Camera and Google Photos apps that adds a simulated directional light source to portraits, with the directionality and intensity set to complement the lighting from the original photograph.”

Source : Google AI Blog: Portrait Light: Enhancing Portrait Lighting with Machine Learning

Thierry Breton : « Dans bien des cas, l’espace numérique est une zone de non-droit »

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“Le fil conducteur du DSA est simple : ce qui est autorisé off line doit l’être on line, ce qui est interdit off line doit l’être on line. Que l’on parle de contrefaçon, d’antisémitisme, de pédopornographie, de menaces de mort, ou de vente de drogues, tous les contenus illégaux doivent être retirés. Les contenus haineux, l’amplification de la violence verbale et physique, la désinformation doivent être identifiés comme tels et traités en conséquence.
Il n’est pas question de la remettre en cause, ni de la réduire. Que ce soit pour les simples internautes ou pour les influenceurs, même s’il faut en permanence rappeler qu’ils doivent respecter les règles de droit afférentes à leurs propos, sous peine de sanctions.
Certains ont désormais des audiences nettement plus importantes que des médias traditionnels, ce qui leur confère des responsabilités assimilables à celles d’un directeur de rédaction ou d’un éditeur de contenus. Pour autant, la publication sous couvert d’anonymat ou de pseudonyme restera possible, mais, dans ce cas, la plate-forme se doit de connaître l’identité de l’auteur dès lors qu’un certain seuil d’audience (qui reste à déterminer) est franchi. Elle doit aussi pouvoir le situer, si nécessaire.”

Source : Thierry Breton : « Dans bien des cas, l’espace numérique est une zone de non-droit »

La Californie attaque elle aussi le monopole de Google en justice

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“Le ministère l’accuse ainsi de forcer les consommateurs et les annonceurs à utiliser ses services sur les appareils sous Android via des applis qu’il est impossible d’effacer (comme Google Maps), ce qui restreint considérablement la concurrence. Pour rappel, Google avait écopé d’une amende de 4,3 milliards d’euros en 2018 de la part des autorités européennes de la concurrence pour pratiques déloyales dans l’écosystème Android, afin de renforcer sa position dominante, notamment dans le domaine de la recherche sur internet.”

Source : La Californie attaque elle aussi le monopole de Google en justice

The FTC seeks to break up Facebook

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After writing about the potential breakup of Facebook for years, it’s somewhat surreal for me to see the prospect actually arrive. But it’s here: the Federal Trade Commission voted 3-2 to sue Facebook for illegally maintaining a monopoly in social networking, arguing it has used acquisitions and harsh restrictions on third-party developers to prevent competitors from ever gaining a foothold.

If successful, the FTC’s case — which was joined by 46 states, the District of Columbia, and Guam — could force the company to divest itself of Instagram and WhatsApp, radically reshaping the digital economy. The move comes less than six weeks after the Department of Justice filed an antitrust lawsuit accusing Google of also maintaining an illegally monopoly on search.

“For nearly a decade, Facebook has used its dominance and monopoly power to crush smaller rivals and snuff out competition, all at the expense of everyday users,” said Letitia James, New York’s attorney general. “Today, we are taking action to stand up for the millions of consumers and many small businesses that have been harmed by Facebook’s illegal behavior.”

Source : The FTC seeks to break up Facebook – Platformer

Cookies : sanction de 35 millions d’euros à l’encontre d’AMAZON EUROPE CORE

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“Le 7 décembre 2020, la formation restreinte de la CNIL a sanctionné la société AMAZON EUROPE CORE d’une amende de 35 millions d’euros pour avoir déposé des cookies publicitaires sur les ordinateurs d’utilisateurs à partir du site amazon.fr sans consentement préalable et sans information satisfaisante.”

Source : Cookies : sanction de 35 millions d’euros à l’encontre d’AMAZON EUROPE CORE | CNIL

Cookies : sanction de 60 millions d’euros à l’encontre de GOOGLE LLC et de 40 millions d’euros à l’encontre de GOOGLE IRELAND LIMITED

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“Le 7 décembre 2020, la formation restreinte de la CNIL a sanctionné les sociétés GOOGLE LLC et GOOGLE IRELAND LIMITED d’un montant total de 100 millions d’euros d’amende, notamment pour avoir déposé des cookies publicitaires sur les ordinateurs d’utilisateurs du moteur de recherche google.fr sans consentement préalable ni information satisfaisante.”

Source : Cookies : sanction de 60 millions d’euros à l’encontre de GOOGLE LLC et de 40 millions d’euros à l’encontre de GOOGLE IRELAND LIMITED | CNIL

Thierry Breton, the EU’s internal market commissioner at a hearing before the European Parliament, in Brussels, in November 2019

“In a virtual meeting on Thursday, Sundar Pichai told Mr Breton, the internal market commissioner, that Google was a very large company and that the document “was never shown to me”. He added that he had not “sanctioned” the plan, according to two people familiar with the conversation. The document set out Google’s response to landmark new legislation from the EU as the bloc reshapes how it regulates internet companies. It contained a two-month strategy to remove “unreasonable constraints” to Google’s business model and “reset the narrative”. It singled out Mr Breton, listing one objective to “increase pushback” on the French commissioner in an attempt to weaken support for the proposed plans in Brussels. ”

Source : Google apologises to Thierry Breton over plan to target EU commissioner | Financial Times

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