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Don’t forget the bigger picture (via The Illustrated Guide To A Ph.D | Business Insider)

« Cette déconstruction du buzz sur 3 années est une matière riche d’enseignement. Pour Netflix, elle est un état des lieux de ses ambassadeurs les plus engagés, des schémas de viralisation observés suite à des annonces de différentes natures, des attentes du web français quant au déploiement du service. Autant d’informations à exploiter pour préparer au mieux la communication autour de son implantation à venir sur le territoire français. Mais ce type d’analyse est aussi d’utilité pour les acteurs positionnés sur ce marché et attentifs aux mouvements du géant américain. Pour Canal+ par exemple pour qui le lancement d’une offre concurrente semble se préciser aux alentours d’octobre et qui trouverait ici une source importante pour alimenter sa veille concurrentielle mais surtout pour identifier des territoires d’opportunités à investir en termes de communication digitale avant pendant et après le lancement de l’offre » (via Netflix : un buzz au long cours – Linkfluence)

« History has rendered its verdict on communism, and now Google autocomplete has too ». (via Google Autocomplete Wants to Know Why Post-Communist Europe Is So Poor – Matthew O’Brien – The Atlantic)

« As Satya Nadella becomes the third CEO of Microsoft, he brings a relentless drive for innovation and a spirit of collaboration to his new role ». (via Satya Nadella – Microsoft’s CEO)

« We asked thousands of people to describe their ideal distribution of wealth, from top to bottom. The vast majority — rich, poor, GOP and Democrat — imagined a far more equal nation. Here’s why it matters ». (via Americans Want to Live in a Much More Equal Country (They Just Don’t Realize It) – Dan Ariely – The Atlantic)

fiftythreenyc:

EVERY STORY HAS A NAME

FiftyThree’s story began with Paper. What began with three guys building an app out of a New York City apartment has gone on to become one of the most celebrated applications on iOS, defining mobile creativity and winning Apple’s 2012 iPad App of the Year. Paper embodied our belief that technology should support the human need to create. It’s a beautifully simple app that lets anyone capture their ideas and share them over the web. For millions of creators around the world, Paper is where they call home for their ideas—100 million, in fact, over the last two years. Paper has come to represent endless creative potential, and we couldn’t have asked for a better beginning to our story.

Stories have twists.

So it came as a surprise when we learned on January 30th with everyone else that Facebook was announcing an app with the same name—Paper. Not only were we confused but so were our customers (twitter) and press (1,2,3,4). Was this the same Paper? Nope. Had FiftyThree been acquired? Definitely not. Then, what’s going on?

We reached out to Facebook about the confusion their app was creating, and they apologized for not contacting us sooner. But an earnest apology should come with a remedy.

Stories reveal character.

There’s a simple fix here. We think Facebook can apply the same degree of thought they put into the app into building a brand name of their own. An app about stories shouldn’t start with someone else’s story. Facebook should stop using our brand name.

On a personal level we have many ties to Facebook. Many friends, former students and colleagues are doing good work at Facebook. One of Facebook’s board members is an investor in FiftyThree. We’re a Facebook developer, and Paper supports sharing to Facebook where close to 500,000 original pages have been shared. Connections run deep.

What will Facebook’s story be? Will they be the corporate giant who bullies their developers? Or be agile, recognize a mistake, and fix it? Is it “Move fast and break things” or “Move fast and make things”?

We’re all storytellers. And we show care for each other by caring for our stories. Thanks for supporting us.

Georg Petschnigg
Co-Founder and CEO
FiftyThree

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