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The claim that causation has been “knocked off its pedestal” is fine if we are making predictions in a stable environment but not if the world is changing (as with Flu Trends) or if we ourselves hope to change it.
Four years after the original Nature paper was published, Nature News had sad tidings to convey: the latest flu outbreak had claimed an unexpected victim: Google Flu Trends. After reliably providing a swift and accurate account of flu outbreaks for several winters, the theory-free, data-rich model had lost its nose for where flu was going. Google’s model pointed to a severe outbreak but when the slow-and-steady data from the CDC arrived, they showed that Google’s estimates of the spread of flu-like illnesses were overstated by almost a factor of two. The problem was that Google did not know – could not begin to know – what linked the search terms with the spread of flu. Google’s engineers weren’t trying to figure out what caused what. They were merely finding statistical patterns in the data. They cared about correlation rather than causation. This is common in big data analysis. Figuring out what causes what is hard (impossible, some say). Figuring out what is correlated with what is much cheaper and easier. That is why, according to Viktor Mayer-Schönberger and Kenneth Cukier’s book, Big Data, “causality won’t be discarded, but it is being knocked off its pedestal as the primary fountain of meaning”. But a theory-free analysis of mere correlations is inevitably fragile. If you have no idea what is behind a correlation, you have no idea what might cause that correlation to break down. One explanation of the Flu Trends failure is that the news was full of scary stories about flu in December 2012 and that these stories provoked internet searches by people who were healthy. Another possible explanation is that Google’s own search algorithm moved the goalposts when it began automatically suggesting diagnoses when people entered medical symptoms.
En règle générale, si du contenu est destiné à être sexuellement gratifiant, il est probable qu’il ne soit pas accepté sur Google Play
Cinq gus dans un garage qui font des mails à la chaîne
La Quadrature du Net vient d’annoncer l’arrivée de nouveaux soutiens au sein de l’association. Avec l’aide des internautes et grâce à ces recrues, ses membres se disent prêts “à affronter les défis à venir pour les libertés et les droits dans l’espace numérique”.
We expected a negative reaction from people in the short term, [but] we did not expect to be getting so many death threats and harassing phone calls that extended to our families
« The main reason you won’t see a comprehensive, all-you-can-eat movie plan soon is something called “windowing,” the entertainment industry term for the staggered way movies are released to various outlets ». (via Why Movie Streaming Sites So Fail to Satisfy – NYTimes.com)
Urs Hölzle oversaw the creation of the world’s largest computer. It’s a machine that spans the globe — from The Dalles, Oregon to Hamina, Finland to Quilicura, Chile — and you use it every day. It’s called Google.

