“All great ideas need a key competitive advantage to be successful. At Walmart it was to stack product high and take less margin. McDonalds simplified the menu and created mass production of fast food, reducing prices and waiting times. The shipping container standardised freight, sped up loading and unloading times and increased security. Every business model that changed the world had at least one key competitive advantage. We aim to have several. Our goal is to design and manufacture any size of building from 1 floor to 80 floors and any style of building from a town house, hospital, office tower, school, apartment block and more, while still meeting the building codes in each country. We want to produce buildings for less than 10% of the cost in western markets and less than 50% in developing nations. Everything we do and think about is how to create customised buildings, disrupt the current cost structure and make the highest quality product in the world. To achieve our goals, we need to change the way we think about manufacturing, and it starts with Mass Production.”
Source : ZURU Tech – Why Build With ZURU